In
advertising and marketing there is a technique used for estimating product life cycle and sales called the
"Adoption Curve". This technique estimates likely take up of the product by segmenting customers into innovators, early
adopters, early majority, late majority and laggards.
Explaining this technique by way of example on the take up of DSLR for film and video, that would place Vincent Laforet ( http://blog.vincentlaforet.com/ ) as an innovator, Philip Bloom (http://philipbloom.net/) as an early adopter, those shooting DSLR from late 2009/early 2010 as early majority, etc. Acquiring a Canon Rebel T2i in 2011 and only using it for video in early 2012 places me firmly in laggard territory.
There are benefits no matter which category you are in. The named individuals have gone on to get significant internet following with associated sponsorship deals for their advice and guidance on how to make the best use of the DSLR for film having been the first professionals to use the products for such. Personally, being firmly at the back of the queue, the benefit for me has been learning from everyone else's mistakes.
Explaining this technique by way of example on the take up of DSLR for film and video, that would place Vincent Laforet ( http://blog.vincentlaforet.com/ ) as an innovator, Philip Bloom (http://philipbloom.net/) as an early adopter, those shooting DSLR from late 2009/early 2010 as early majority, etc. Acquiring a Canon Rebel T2i in 2011 and only using it for video in early 2012 places me firmly in laggard territory.
There are benefits no matter which category you are in. The named individuals have gone on to get significant internet following with associated sponsorship deals for their advice and guidance on how to make the best use of the DSLR for film having been the first professionals to use the products for such. Personally, being firmly at the back of the queue, the benefit for me has been learning from everyone else's mistakes.
Whilst
I have been wedded to ENG style video cameras the move to DSLR for
music video and film-like aesthetic has required that I undertake some
research into this area. Thanks to Youtube and Vimeo there are a lot of
great tutorials out there for everyone from beginners to intermediate and even those "gettin' paid".
Here is a play-list of short video tutorials http://www.youtube.com/playlist?list=PLz5hmAGOJ9oUluiub-51A5rLc_G4CRQSH that have grabbed my attention since acquiring a 7D and more recently the 5D MkIII. The clips include tips and tricks for capturing shots; setting up your
camera; lighting techniques and sound. Anyone from holiday/family shooters to the seasoned wedding video pro would benefit from them.
As
a self confessed laggard a rule I adopt is 'don't
reinvent the wheel?'. When there are so many great free tutorials out there with people willing to share their ideas all that is needed is to invest some time to watch. What a great way to fill commuter time.
Happy viewing.
No comments:
Post a Comment